Shrubs and trees aren’t exactly the most exciting things to buy. In fact, most new homeowners are intimidated by the whole process and tend to just pick something at retail that’s reasonably priced, and looks like it won’t die on them. To make landscaping feel more accessible, we created a colorful, energetic campaign, with playful headlines and memeworthy visuals to bring a little splash to a typically dull category.

We created tags for retail to make our plants and our personality immediately stand out for shoppers — each pot with its own fun phrase like a living, breathing sweetheart candy.