Blue Moon is well known for its iconic orange wheel garnish. So to get people excited to bring our beer to their thanksgiving/friendsgiving gatherings, we cooked up pint-sized pies designed to be be both the perfect drink decor and dessert pairing. An absolute must-have experience around the holiday table for friends and family.
Blue Moon
Pie Pints
To ensure these things were seriously tasty and perfectly complimented our line up of beers, we partnered with popular bakefluencer Melissa Ben-Ishay to create and promote our teeny pies.
Her audience literally ate it up with 15M social impressions that got picked up in over 60 local broadcast spots.
Baked by Melissa, brewed by Blue Moon
