Sometimes, love can be prickly. Especially around Valentines day. With online conversation around the heart-filled holiday embracing the reality that not everyone is in a happy relationship come Feb 14th, we staged a major newsjacking moment that leaned into Topo Chico Hard Seltzer’s bold style and midwestern vibes.
For just $2.14, we let people get petty and send their ex a cactus instead of flowers (plus a 50% discount on Topo)